About Us
Dark Horse Strategic is a GTM Architecture firm for early-stage and growth companies. We're not just consultants—we're builders.
We design revenue engines from the ground up: GTM strategy, revenue modeling, data architecture, and the systems to support it all. Then we build it and make sure it actually works.
We're also building AI-native revenue intelligence tools. The best way to understand what companies need is to build it ourselves.
Our Services
We design your revenue engine from the ground up, build it, train your team, and hand it off running.
Execution & Delivery
Infrastructure & Systems
Build the tech stack we designed. CRM architecture, workflow automation, data governance, and integration—we execute on the systems blueprint.
Revenue Intelligence
Operationalize the data models we architected. Dashboards, forecasting frameworks, pipeline analytics, and performance reporting—turning strategy into insights.
Execution & Enablement
Drive adoption of what we built. Process enablement, fractional RevOps leadership, and hands-on execution to ensure your team runs the systems we designed.
What We're Building
We're not just consultants—we're builders. While we design GTM architecture for clients, we're also building the next generation of AI-native revenue intelligence tools.
AI-Native CRM
We're developing a predictive analytics CRM built for early-stage companies. Not a traditional CRM with AI features bolted on—a platform architected from the ground up with intelligence at its core.
- ▸Predictive deal scoring based on historical patterns and engagement signals
- ▸Intelligent forecasting that learns from actuals and adjusts in real-time
- ▸Propensity-based ICP segmentation using signal data and predictive models
- ▸Revenue model simulations for scenario planning and capacity modeling
Why We're Building This
The best way to understand what companies need is to build it ourselves. As GTM architects, we see the gaps in existing tools—CRMs built for recording history, not predicting outcomes. Dashboards that report on what happened, not what will happen. Systems that constrain strategy instead of enabling it.
We're building the tools we wish existed when architecting GTM for clients. AI-native. Data-driven. Built for how companies should operate in 2025, not 2015.