Execution & Enablement
Drive adoption of what we built. Process enablement, fractional RevOps leadership, and hands-on execution to ensure your team runs the systems we designed.
Execution without adoption is wasted effort. After we design the architecture and build the systems, we make sure your team actually uses them. Training so reps understand why things work the way they do. Fractional leadership to own adoption. Hands-on execution for complex projects.
We don't hand off documentation and leave. We embed with your team: training on the processes we designed, building playbooks, leading CRM migrations, and serving as fractional RevOps leadership when you need it.
This works with GTM Architecture (defines what to build), Infrastructure & Systems (builds the tech), and Revenue Intelligence (measures what's working).
Our Execution & Enablement Services
GTM Process Enablement
We train your go-to-market teams on the tools, processes, and expectations needed to execute. This includes sales stages, playbooks, SLAs, and data hygiene - so reps understand not just what to do, but why it matters and how it connects.
Strategic RevOps Project Execution
We lead and deliver high-impact RevOps projects without adding permanent headcount. This includes CRM migrations, process redesigns, forecasting rollouts - providing fast results with minimal disruption.
Playbook & SOP Development
We codify your key GTM processes into repeatable, scalable playbooks and SOPs. This ensures everyone takes a consistent approach and supports onboarding, compliance, and performance management.
Interim Leadership & Advisory
We serve as a fractional RevOps leader to stabilize, scale, or transform your GTM operations. This is ideal during growth, transition, or leadership gaps - providing senior-level strategy with hands-on execution.
Onboarding & Ramp Programs
We build onboarding frameworks that help new reps ramp faster and hit quota sooner. This includes systems access, playbooks, training, and performance checkpoints - reducing time-to-productivity.
Change Management & Adoption Support
We ensure new processes, tools, and systems are actually adopted by the team. This includes communication, training, and reinforcement strategies - so change is implemented and your investment pays off.
Frequently Asked Questions
What is the difference between enablement and training?
Training focuses on transferring knowledge or skills, typically in a one-time session or course. Enablement is broader and more strategic. It includes training but also encompasses process documentation, playbooks, ongoing reinforcement, performance feedback, and adoption support. Enablement ensures that knowledge translates into consistent execution and measurable behavior change rather than just awareness.
How do you approach fractional RevOps leadership?
We serve as an embedded, hands-on RevOps leader who owns strategy, execution, and team coordination on a fractional basis. This includes setting priorities, leading projects, collaborating with sales, marketing, and customer success leadership, managing vendors or junior RevOps resources, and providing executive reporting. We act as your interim head of RevOps without the commitment or cost of a full-time hire, ideal during periods of growth, transition, or leadership gaps.
Can you help with CRM migrations or system implementations?
Absolutely. We lead end-to-end RevOps projects including CRM migrations (such as moving from HubSpot to Salesforce or vice versa), new tool implementations, process redesigns, and forecasting framework rollouts. Our project execution combines technical expertise with change management so new systems are adopted successfully rather than becoming unused investments. We handle scoping, planning, execution, testing, training, and post-launch support.
How do you measure the success of enablement programs?
We measure enablement success through a combination of adoption metrics (are reps using the new process or tool?), performance metrics (are key KPIs improving such as time-to-close, conversion rates, or quota attainment?), and feedback (do reps and managers feel more confident and effective?). We establish baseline metrics before enablement begins and track progress over time to demonstrate ROI and identify areas for ongoing improvement.
What types of companies benefit most from execution and enablement support?
Companies experiencing rapid growth, undergoing major process or system changes, lacking dedicated RevOps resources, or facing low adoption of existing tools and processes benefit most. This is especially valuable for organizations with 10-100 employees scaling their GTM teams, those implementing new CRMs or sales methodologies, or fractional CRO clients who need operational execution support alongside strategic guidance.
How long do fractional RevOps engagements typically last?
Fractional RevOps engagements vary based on needs. Project-based work (like a CRM migration or process redesign) typically lasts 8-16 weeks. Ongoing fractional leadership arrangements often run 6-12 months or longer, providing continuous strategic oversight and execution support. We structure engagements to be flexible, scaling hours up or down as priorities shift, with clear milestones and measurable outcomes throughout.
Can you train our team to manage RevOps internally after your engagement?
Yes, knowledge transfer and team enablement are core to our approach. We document all processes, create playbooks, and train your team so they can manage systems and operations independently. For clients building internal RevOps capabilities, we provide coaching and mentorship to junior team members, ensuring smooth transitions. Our goal is to make ourselves dispensable by building sustainable, maintainable systems and empowering your team.
What is the difference between your fractional leadership and consulting?
Traditional consulting delivers recommendations or strategic plans. Fractional leadership means we execute. We embed with your team, own outcomes, lead projects from start to finish, and drive execution through hands-on involvement. We attend your leadership meetings, manage cross-functional initiatives, make decisions, and hold teams accountable. You get the strategic thinking of a consultant combined with the ownership and follow-through of a full-time leader.